How to Land a Digital Marketing Job as a Student
If you are an aspiring digital marketer, landing your first job in the field can be intimidating, especially if you’re still in school and don’t have any experience. You may feel like your chances of landing a job are limited by your lack of expertise or experience, but that isn’t necessarily true. As long as you’re willing to work hard and learn everything you can along the way, landing a job will be easier than you might think! That’s why I’ve put together this guide on how to land a digital marketing job as a student!
What To Do When You Have A Job Offer
Now that you’ve finally gotten yourself an offer, it’s time to get down to business. It can be easy to be swept up in excitement, but don’t lose sight of what got you here. At times like these, there are a lot of things for you and your company-to-be to agree on—things like salary and benefits—so it pays off big time for both parties if everyone has their ducks in order beforehand. This way, you have time after you’ve accepted their offer on paper (but before your contract is signed) and they know exactly what kind of employee they're signing up for.
Define Your Skill Set
Before you begin your job search, it’s important to understand what you can bring to a company. Taking inventory of your experience, knowledge, and skills will help you stay focused in your job search and highlight which companies could be good fits for you. It’s also important to define what type of work environment best suits your personality type; sometimes knowing yourself can lead you down an unexpected career path. If all else fails, take heart: The good news is that there are plenty of digital marketing jobs available—so no matter what, there’s likely a place out there for you.
Check You’re Not Overpaying
Don’t just take any job that comes your way. If you’re starting out, you’ll likely be grateful for anything and everything, but when you see an opportunity it can help to understand if you’re being offered market value. To find out, do some research – what other students in your position are being paid? What about people with experience? You don’t want to get into debt for something that doesn't pay what it's worth. It might also pay off in future opportunities; if employers know you’re knowledgeable about how much digital marketing employees should be earning, they may be more inclined to offer competitive wages when (or if) new jobs come up.
Don’t Be Afraid To Ask Questions
If you don’t know something, ask your manager or coworkers. As long as you’re not being rude and asking just for fun, your questions will be viewed as positive since it shows that you’re genuinely interested in learning more about what it is that you do. That curiosity can serve as great conversation fodder! You should also try to learn about digital marketing through online forums and communities, too. This can help you connect with other professionals who have knowledge of these subjects and might even offer some helpful advice. Plus, these kinds of forums tend to attract people who are eager to share their experiences—both good and bad.
Research The Culture
All organizations, no matter their size or mission, operate under some sort of culture. Some are more established than others and some are simply better at articulating what they’re looking for in potential candidates. To make sure you’re not wasting your time applying to companies that won’t suit you, read up on other people’s experiences and set your expectations accordingly. If you have time before you graduate, consider reaching out to employers and asking what they look for in candidates who don’t have years of experience. You can also use Glassdoor and LinkedIn company pages to get a sense of what employers expect from new grads. Just know that just because one person says it was easy doesn't mean it will be easy for you.
Have your CV Ready To Go
Now that you know what type of job you want, it’s time to get your CV in order. A CV (curriculum vitae) is like a résumé on steroids. It should include more details about your education and work experience and includes personal information, such as references. You can also add activities or clubs you’re involved with or awards you’ve won. Because recruiters only have so much time before they need to move on, your CV needs to really sell them on you in an instant. The most important things to include are: why you are qualified for that specific position and how your skills match their needs.
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